YouTube vs. Instagram Reels: Which Platform Should Your Brand Focus On?
Social platforms now drive more than 60% of product discovery, overtaking Google as the place people decide what to buy. That shift puts a hard question in front of every marketing team with a finite budget: YouTube vs. Instagram Reels, which one deserves your time, money, and content calendar? The two look similar on the surface, since both run on short vertical video and both reach




