Instagram is one of the best social media platforms that has overtaken the world. In the 21st century, people are often seen engaging with and spending much time on this platform. That said, it is one of the foremost reasons for businesses to consider using Instagram for their business.
According to stats by SocialPilot, Instagram has over 2 billion monthly active users as of April 2024. The stats are crazy, aren’t they? This is not it. There are 200 million businesses on Instagram promoting their services and products. The statistics show that Instagram can be a game changer for companies as this platform has active users.
In this write-up, we will explain how a business can use Instagram and the top ways to advertise on Instagram. Are you geared up to enhance your business online? If so, read on to find out more.
13 Ways to Promote on Instagram
- Build-up Your Content Production
One of the foremost things you must remember while building up your content for Instagram as a business is to express yourself freely. You can use reels, live stories, and posts to connect with your audience.
Using these things, you can build your community and reach your target audience using different insights. Another key takeaway from this strategy is to break the content into various categories and decide how they mix best. Ensure you choose the metrics that best fit your goal and test against them.
- Promote Your Instagram Posts Across Other Networks
There are several options for promoting your Instagram posts across other networks. You must be wondering what these ways are, right? Consider cross-posting. Cross-posting on other networking sites like Facebook, Twitter, and Pinterest can quickly help you save time and prevent you from switching between different networks.
Another aspect you must not neglect is to ensure you post unique content when considering posting across other networks. Customize your content for each social media platform to maximize engagement and relevance.
- Pay Attention to People Centric Content
When you are looking forward to using this strategy of paying attention to people-centric content, ensure that you pay attention to the trending, niche-specific things. Instagram is one of the best platforms to drive sales; yet again, it is the first place to share experiences.
To understand this better, recall the popularity of selfies on Instagram; the same speaks for itself, as do the customer photos and pictures of people using products in real-world settings.
One of the most appealing aspects of this social media platform is that it can help brands advertise more humanly without bombarding followers with the button “BUY NOW!”
- Try Experiments with Branded and Industry Hashtags
Businesses and brands of all sizes should be able to create a hashtag to encourage sharing and promotion on behalf of their Instagram followers. Doing the same will not require rocket science. Several brands use this technique to promote their posts, with thousands of loyal customers and fans initially promoting the brand.
Moving forward, beyond using your hashtag as a brand, you could promote your Instagram using generic community hashtags specific to your industry niche. With the help of these hashtags, you can reach a broader audience. Furthermore, it’ll help the audience track your brand quickly, thus helping you increase your reach.
- Use the Option of Tagging Wherever Possible
As a business, tagging other brands, followers, or a specific location can help you promote on Instagram quickly. You can use this strategy to seek help from different brands and ask for a shoutout while tagging.
There is a high chance that the people or brands you tag will be thrilled to be part of your feed. They’d further look forward to sharing the same with their followers. This will ultimately help you enhance your brand’s reach automatically.
Then, pay attention to the idea of tagging location. If your brand has a specific physical location, use it, as it’ll help you explore new potential fans and followers.
- Publish Instagram Content On-Site
One of the best ways to increase conversion rates is to feature your Instagram content. Now, you must be wondering why this is so. Well, you need to understand that when people see purchased products in real-world settings, they know that the brand in question has satisfied the customers.
Moving forward, customers tend to visualize and understand a product better, especially when they see it “in the wild.” Several businesses and brands use user-generated content on product pages to show other users that their product or service is doing great.
- Form Your Creative Trademark
Creativity is all that matters on Instagram. If anything can help you make a significant difference on Instagram, it’s creativity. You could create a theme around your business and services as a brand. It is one of the best ways to inspire your Instagram content and will help you stand out.
Then, when you are looking forward to forming a creative niche that speaks for your brand, ensure that you look into what people interact with. This way, you can remove any content or posts that the audience might not want to interact with.
Conduct your due diligence, consider your goals, experiment, and do not limit yourself to one aesthetic. This will help you form your creative trademark on Instagram in the best possible ways.
- Work with Influencers to Maximize Your Reach
Working with influencers is one of the best ways to maximize your reach on Instagram. However, there are certain things that you need to keep in mind while you look forward to doing the same. You must be wondering what we are talking about, right?
Well, ensure you choose the right influencer, define your goals, create a brief, promote your campaign, monitor and optimize your content as it goes on the platform, build long-term relationships with the influencer, and use the help of tools to collaborate.
Influencer marketing is on a hike, so, as a brand, you can manually search for the best influencer you’d like to work with and, at last, quickly maximize your reach.
- Reconsider How you Present and Promote your Products
This is one of the simplest things to do, yet again, you should reconsider and rethink how you present and promote your products on this platform as a business.
When you look forward to presenting and promoting your products, you can pick several ways that will work for you. For instance, if your business is centered on chocolates, you could make the most of a theme around love, which derives passion among people to gift that chocolate to their loved ones by looking at the illustration.
Furthermore, always make it a point to ask yourself several questions before you finally hit the publish button. It’ll help you publish more compelling content and captions for your audience.
- Run a Giveaway
Giveaways can be one of the best tools for hooking people. Businesses that constantly indulge in giveaways and run contests tend to grow their following faster than anyone else. Isn’t that a great idea? So, pay close attention to the brands and businesses who follow this tool and watch their engagement. You will notice considerable engagement in the posts and content they publish.
As a business, if you conduct a giveaway in the most appropriate ways, your brand will likely attract a great deal of followers and engagement. It is best to indulge in giveaways constantly, as they will engage your brand and give it the best online presence.
- Enhance Your Profile for Promotion
If you have been looking for ways to promote your business on Instagram, then this is something that you must take advantage of. Wondering what we are referring to? Well, we are talking about improving your profile for promotion. It’ll help your brand attract more users and attract their attention organically. Does that sound interesting? It does, right?
So, consider optimizing your profile for promotion. To do the same, you should pay close attention to improving and adding a better profile picture, adding crisp and clear details in your profile bio, and adding branding hashtags and trackable URLs. These are a few things that can easily help you to improve your profile.
- Make the Most Out of Instagram Stories
Brands and businesses make the most of this feature of stories. There are about 500 Million users daily that post on Instagram stories regularly. That is unbelievable, isn’t it? For several businesses, this means posting user-generated photos and content that is behind-the-scenes.
The best part about posting on stories is that you can relax about the polished and optimized visuals. This does not imply that creativity does not matter or count in stories; it does, of course. So, just ensure consistency and make the most of it to maximize your engagement with your audience.
- Run a Paid Campaign
Lastly, you should pay close attention to running paid advertisements on Instagram. With the help of these paid advertisements, you could easily engage customers. Not only will you get an opportunity to have the best engagement, but there is a high probability that your content will reach an audience with whom you’ve never interacted.
Several Instagram success stories depict how their entire online business game shifted after they used a paid campaign. If you are someone who has been striving to gain popularity, then paid advertisements are the way to go.
Conclusion
These are the top 13 ways that you can use to advertise on Instagram. If you are a business owner looking forward to engaging an audience and getting a hold of them for your products and services, look no further.
These 13 ways will help you reach people interested in your brand and build a robust online presence. Furthermore, just ensure that your feed stands out from the rest of your competitors and that your brand images and content can deliver the message to the audience.
This is crucial because the content can help you maximize your reach on Instagram and reach brand-new followers and customers. Understand that social media platforms like Instagram are ever-evolving. If you evolve along with them, you will stay ahead in your online game and create an online presence like no other.
