What Is AEO (Answer Engine Optimisation) and How to Optimise for It
Zero-click Google searches hit 69% in 2025, up from 56% the year before. Users no longer browse links. They ask questions and expect instant answers. Answer Engine Optimisation (AEO) is the practice of structuring content so that AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews cite your brand directly. […]